• Big Picture, Inc.

IT’S ALL IN THE DETAILS

Updated: Aug 30, 2019

Producing a quality project calls for expertise in several disciplines.





  • Communication skills

  • Business acumen

  • Creative and business writing

  • Decisive decision-making and leadership

  • Organizational planning

  • Creative vision and flexibility

  • Technical and computer expertise

Mastering all these skills offers the best chance for success. Adapting in a world of constantly evolving technology, ever-changing viewer expectations and style trends, keeps the business interesting and exciting. However, like any business, success is discovered by paying attention to the little things. Beyond natural or earned ability, mastering the skills required, taking a production to the next level is all about attention to every second, every frame, at every step of the production process.


Every Frame Counts

The human eye can detect changes in frame rates up to 1,000fps, while our brain can only comprehend changes in frame rates up to 150fps. That’s 5-times the standard broadcast rate of 29.97fps, and 6.25-times for a 24fps motion picture.

While 1/24th of a second might not appear significant, in video production it can make all the difference. Trimming or moving any production element during the edit, by a single frame, can change meaning, pacing and esthetics of an entire production.

The old saying goes, “a picture is worth a thousand words” holds true in production. The difference, we’re working with at least 24 images, or 24,000 words per second. The visual speaks as much as the script, working together as an elegant tango. The goal should be composing scenes worthy of framing on the wall, which compliments or enhances the audio, and vice versa.


One Magical Moment

In the scope of an entire production, too much of a good thing can be overwhelming. If every shot was a masterpiece, the audio mix was worthy of enjoying alone, and the storytelling could translate directly to a best-selling novel... it would be great, but overwhelming for the viewer.


Keeping things simple with clear magical moments of amazement, allow the viewer to relax and enjoy. That beautiful shot, great lighting, strong soundbite, even well-executed graphics or well-mixed audio can create something magical.

I’ve often judged my own work by asking, “is there at least one magical moment the viewer will remember and take-away?” It can be captured in the studio, on-location, in scripting, or in post-production… but every production should have at least one magical moment.


Understand the Science

Learning how to operate the camera, set-up lights, and record sound are the basic skills required. Understanding how a camera captures light, the nuances of different microphones and lenses, the physiology and psychology behind composition, movement and color, offer additional insight to help elevate a production.


Visual Perception

How a project is viewed as important as where it’s viewed. Viewing on a smartphone vs. viewing as part of a large audience, can alter how one perceives the experience.


Meaning of Color

Beyond perception of frame rates, color plays a significant role in the psychological aspects of the viewer experience. Different hues imply varied moods and can alter the meaning of a scene or entire project.



Painting with Light

Knowing how to light is science as much as art. Going beyond the basic 3-point lighting rules, the first step is understanding how different lights offer varied color temperatures. The latest LED technologies allow custom control of lighting temp across the entire Kelvin scale. While this can be a valuable tool, knowing how to apply it is essential. With all the tools and options related to lighting, it’s worthy of an article on its own.


Depth-of-Field

Another overlooked tool in production is the lens, and it’s not just about maintaining a sharp focus. Variables like the quality of lens elements, focal length, aperture, and understanding how they interact is another layer of production to master. For example, applying the correct combination of settings will create that soft, blurred background. Going the opposite direction, a wide depth helps when capturing action or big scenes.


Written by Tony Knoss

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